will generally allow you to see results faster (i.e. whether a campaign's message is working or not) and better targeting. And be aware that each social platform has its own algorithms to surface content, like Facebook, Instagram, etc. Even Google has its own method of indexing tweets in its search results, so much like SEO, you want to get familiar with those social algorithms in the places you want your brand to be. twitter and coffee 5 ways to integrate social media data with other marketing channels We know that marketing efforts don't exist in silos. Using data across your marketing channels will help create a more consistent experience for your target audience. Here are five ways to use social media data for your marketing efforts: 1. Discover web content ideas from social media customer service activity. Knowing the company employee list real-world challenges your target audience faces can help you create content that meets their needs. 2. Find web content ideas from the most engaged social communities, comments and posts. What is your target market talking about in your various social media platforms? Use this knowledge to inform your content strategy for your website, on your key landing pages, and in your blog. 3. Get remarketing audiences from website cookie users and lookalike audiences from email team lists. You may use this data to retarget advertising to people who have already expressed interest in your brand, products or services, or who may be very interested in what you have to offer. 4. Use social media advertising results to inform Search Network advertising efforts, and vice versa. Use top-performing posts in social media ads as a test creative for Search Ads. 5. Derive link magnet ideas from hot topics on social media.