Apr 07, 2022
In Wellness Forum
Internet companies do not sell directly. They first establish relationship touch points with customers, form preferences in the relationship, and finally find a monetized product or service. Why not just sell directly? The main reason is that the contact points Fax List on the Internet are particularly fragile, and it is possible that the customer will exit the page in less than 1 second, and will never be found again. Unlike the real passenger flow offline, there is also a scene, a shopping guide, with strong attention capture and interaction capabilities. Principles of Guidance and New Retail Due to the support of Internet technology, we theoretically have a certain possibility to reach consumers across the country without leaving home. Therefore, the business model of the retail industry has also Fax List undergone tremendous changes. New retail people looking for goods goods looking for people + people looking for people. The underlying logic of the unity of quality and efficiency People looking for goods means that when customers have the desire to consume, they will take the initiative to go to the mall to select and compare, and finally realize the purchase. Goods looking for people means that merchants have the ability to reach target customers even when customers have no desire to consume, and finally achieve some sales conversions. People looking for people are old customers bringing new customers, forming a word-of-mouth communication mechanism, and finally realizing sales conversion with the relationship between people as a link. For example, Dining is the largest catering traffic entrance in China. Although it does not directly charge itself. Brand Fax List keyword lead. For example, in 2020, the marketing expenses of Perfect Diary will be 3.4 billion yuan, and the marketing expense rate will be 65%. There are a lot of keyword guides here. Brand = fission operation. For example, Pinduoduo 3 people to join a group, is the activity guide.