The development of SHEIN on the cross-border e-commerce track is undoubtedly eye-catching. Why can SHEIN surpass many applications overseas and ranks first in shopping applications in many regions? This is inseparable from factors such as its marketing strategy and targeting of young consumer groups. In this article, the author has made some interpretations on the development of cross-border e-commerce SHEIN, you may wish to take a look. Chinese fashion retailer Shein is restarting its plan to list in New York this year, which is expected to speed up the IPO process, according to a report by Sina Technology citing Reuters. If finalized, the initial public offering (IPO) would be the first major U.S. equity deal by a domestic company since July. In response, Shein's official spokesperson stated that the aforementioned reports were untrue, the company has no current listing plan and refused to disclose specific revenue data of the special leads ordinary product manager, and the team leader. Although there is no news and plan to go public yet, the outside world has not paid much attention to this company. 1. Blessed by top institutions, a phenomenon-level fast fashion unicorn Shein is a fast-fashion phenomenon that ships from its many global warehouses to more than 220 countries and regions, and the United States has become Shein's largest market. Its main investors include JAFCO Asia, IDG Capital, Jinglin Investment, Sequoia China, Tiger Global, and Shunwei Capital, among others. Shein founder Xu Yangtian was established in 2008 and has now become one of the largest fast-fashion companies in the world.